Sabasetail: Define Marketing

  Affiliate marketing is a performance-based marketing strategy where businesses reward individuals or other businesses (affiliates or publishers) for driving traffic or sales to their website or products through the affiliate's marketing efforts. It is a mutually beneficial arrangement where the affiliate earns a commission or a predefined fee for each visitor, customer, or sale generated through their promotional activities. Here's how affiliate marketing typically works: Parties involved : Merchant or advertiser : The company or business that offers products or services for sale. Affiliate or publisher : The individual or entity (website owner, blogger, social media influencer, etc.) that promotes the merchant's products or services. Customer : The person who makes a purchase through the affiliate's referral link. Affiliate promotion : The affiliate promotes the merchant's products or services through various marketing channels, such as websites, blogs, social me

  What is digital marketing? Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online activities and strategies aimed at reaching potential customers through various digital channels. Digital marketing leverages the internet and electronic devices, such as computers, smartphones, and tablets, to connect with consumers where they spend a significant amount of their time. Key components and strategies within digital marketing include: 1.        Search Engine Optimization (SEO) : The process of optimizing a website or online content to improve its visibility in search engine results pages (e.g., Google) for relevant keywords. The goal is to increase organic (non-paid) traffic. 2.        Content Marketing : Creating and sharing valuable, relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infograp