UGC NET Management, June 2012 (paper III)
Affiliate Marketing: Thriving on Results, Not Clicks in India's Digital Landscape
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A Thriving Performance-Driven Model: Kamil Khan's article provides a comprehensive overview of affiliate marketing in India, highlighting its growth potential and key benefits for brands. The core message shines through: affiliate marketing thrives on a performance-driven approach, paying for results rather than clicks. This resonates with modern consumers who have become increasingly resistant to traditional advertising models. Key Drivers of Growth: Khan pinpoints the expansion of smartphones and the booming e-commerce sector as the primary drivers behind affiliate marketing's success in India. With a vast and digitally connected population exceeding 1.3 billion, India presents a lucrative market for both domestic and international brands. To tap into this potential and capitalize on the online buying trend, brands are increasingly turning to affiliate marketing to achieve: Greater Brand Awareness: Affiliates, often niche experts with engaged communities, prom...
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