What is digital marketing?
What is digital marketing? Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online activities and strategies aimed at reaching potential customers through various digital channels. Digital marketing leverages the internet and electronic devices, such as computers, smartphones, and tablets, to connect with consumers where they spend a significant amount of their time. Key components and strategies within digital marketing include: 1. Search Engine Optimization (SEO) : The process of optimizing a website or online content to improve its visibility in search engine results pages (e.g., Google) for relevant keywords. The goal is to increase organic (non-paid) traffic. 2. Content Marketing : Creating and sharing valuable, relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infograp