EDRIO Doubles Down on Growth, Opens Second Store in Srinagar

 Srinagar, Jammu and Kashmir, India – February 17, 2024: Renowned athleisure wear brand EDRIO is setting its sights on expansion, marking its presence in the picturesque city of Srinagar with the grand opening of its second store. This move comes amidst the brand's ambitious plans to establish itself as a leading name in the Indian athleisure market.

EDRIO Doubles Down on Growth, Opens Second Store in Srinagar

EDRIO's decision to tap into Srinagar's booming market potential was driven by the region's growing demand for high-quality activewear. The city's vibrant urban culture and stunning landscapes resonate with EDRIO's core values of innovation and craftsmanship, offering a perfect backdrop for connecting with customers who appreciate both style and comfort.

Thriving in a Thriving Market:

Expressing her excitement about the new store, EDRIO Director Rakhi Oswal stated, "We're thrilled to bring EDRIO's signature athleisure wear to Srinagar. The initial response has been phenomenal, and we're committed to providing a unique shopping experience for customers who value both style and comfort. Our goal is to achieve a topline of 100 crores within the next three years, solidifying our position as a top player in the segment."

Adding to the celebratory spirit, Dr. Hina Bhat, Vice Chairperson of the J&K Khadi & Village Industries Board, welcomed EDRIO with open arms. "This store opening reflects the evolving retail landscape in our city and fosters local businesses and entrepreneurship. I have full confidence that EDRIO will contribute significantly to the growth and vibrancy of Srinagar's retail sector, while also supporting the community," she expressed.

A Shopping Experience Beyond the Ordinary:

EDRIO's new store boasts a diverse range of athleisure wear options, seamlessly blending Italian design aesthetics with Indian craftsmanship. This unique combination translates into clothing that effortlessly merges fashion and functionality. Customers can expect an immersive shopping experience with personalized assistance from the store's knowledgeable staff.

More Than Just Shopping:

This exciting addition to Srinagar's retail scene transcends mere shopping opportunities. It symbolizes progress, innovation, and growth for the city. As Oswal Group Chairman Adish Oswal enthused, "The opening of this second store marks another exciting milestone for EDRIO. We're proud of the brand's continued success and expansion into new markets."

Setting Ambitious Goals:

EDRIO's vision doesn't stop here. The brand has ambitious plans to open over 50 stores across India in the next three years, solidifying its position as a leading player in the athleisure wear segment. By catering to the increasing demand for stylish and comfortable activewear, EDRIO aims to provide a diverse range of options for customers with active lifestyles.

With its unwavering commitment to offering high-quality athleisure wear that blends fashion and functionality, EDRIO is poised for continued expansion and success, leaving its mark on the Indian athleisure market while empowering individuals to embrace active lifestyles in style and comfort.

EDRIO Doubles Down on Growth, Opens Second Store in Srinagar

Ref: ptinews