Puma Scores A Big Innings with Delhi Capitals: A Multi-Year Kit Partnership Deal!

 Get ready for a new roar in the cricketing arena! Sportswear giant Puma has signed a multi-year deal to become the official kit sponsor for both the men's and women's teams of the Delhi Capitals. This exciting partnership marks a significant moment for both parties, promising a powerful collaboration on and off the field.


Puma's Deep Dive into the Cricket verse:

This deal underscores Puma's growing commitment to cricket, a sport with immense popularity in India and beyond. By partnering with a prominent team like the Delhi Capitals, Puma gains a strong foothold in the Indian Premier League (IPL) and the upcoming Women's Premier League (WPL), reaching millions of passionate fans. The brand's logo will be proudly displayed on the jerseys, designed with a unique touch inspired by Delhi's iconic metro system, reflecting the city's vibrant spirit.

Beyond Logos: A Synergy of Passion and Talent:

The partnership goes beyond mere branding. Puma aims to deepen its engagement with Delhi's enthusiastic fan base, known for its unwavering support. Additionally, the brand seeks to tap into the region's rich pool of cricketing talent, nurturing future stars and supporting their growth. This aligns perfectly with Delhi Capitals' focus on young, promising players, making the partnership a natural fit.

Quotes That Speak Volumes:

The excitement surrounding this collaboration is palpable. Karthik Balagopalan, Managing Director of Puma India, expressed his enthusiasm: "We are thrilled to partner with Delhi Capitals... Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase... This alliance underscores our commitment towards building the future generation of cricket."

Jemimah Rodrigues, Vice Captain of the Delhi Capitals women's team, echoed the sentiment: "We're excited to have PUMA...a brand that's shown tremendous commitment towards women's sports... We're thrilled for them to be a part of our journey..."

Sukhvinder Singh, interim CEO of Delhi Capitals, also chimed in: "Delhi Capitals is beyond thrilled to partner with PUMA... Being a franchise that focuses on young cricketing talent has always been crucial for us... We're confident that this partnership... is going to be a cracking success."

More Than Just Kits: A Holistic Partnership:

The agreement extends beyond jerseys, encompassing the entire player kit – training wear, accessories, travel gear, and athleisure. This ensures a consistent and stylish look for the team, both on and off the field. Moreover, the collaboration strengthens Puma's existing relationship with JSW, the parent company of Delhi Capitals, through their association with Bengaluru Football Club.

Looking Ahead: A Winning Partnership in the Making:

With shared values, a commitment to excellence, and a focus on talent development, the Puma-Delhi Capitals partnership holds immense potential. This collaboration promises to be a game-changer, not just for the participating teams and brands, but also for the future of cricket in India. As the upcoming seasons of the IPL and WPL unfold, expect to see this dynamic duo roar loud, making waves in the cricketing world!


Ref: e4m

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